TEQUILA HERRADURA

“Keep Luck Alive”

Chasing the glint of a horseshoe in the corner of a dusty hacienda. That’s how Herradura’s story started.
Which proves that luck's not something that just… happens.
It's always right there waiting if we look for it.

Made while flipping horseshoe coins with Taylor Brazukas (AD).

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OUT OF HOME

SOCIAL: LUCKY VIBE INSTAGRAM STORIES

MOTION-ACTIVATED LUCK LIGHT
Wave your hand and maybe, just maybe, the Herradura light will flicker some fortune onto your night.

THE LUCKMASTER
Hidden in the corner of a bar, pull the lever to consult The Luckmaster and receive a coaster with your fortune for the night.

THE HERRADURA LUCK EMPORIUM

SOCIAL: #DAREADURA TWITTER GIVEAWAYS

LUCK EMPORIUM MERCH